A new year and a new direction for our luxury furniture and upholstery business: from January 2021 Lorfords Created will change its name to Lorfords Contemporary.
This doesn’t mean that we will only produce contemporary furniture designs; in fact, nothing could be further from the truth. The new name shows that we are embracing contemporary thinking – and priorities – with an absolute focus on sustainability. We believe that sustainable, handmade, luxury furniture with real provenance is what we, our customers and our planet need right now. We will embrace natural materials, contemporary thinking, and contemporary production techniques and blend them with timeless design and traditional craftsmanship to create the antiques of tomorrow. In our book nothing could be more contemporary than sustainable luxury.
Lorfords’ commitment to sustainable materials, processes and practices means that we’ll never be the cheapest of the premium furniture manufacturers. However, the lifetime impact and durability of our furniture means that the real cost to you, the planet, and the people within our supply chain is kept to an absolute minimum. We’re not quite there yet - we’ve still got a long way to go on our journey towards producing some of the most responsible chairs and sofas on the planet.
Our product range, quality, and customer service will all remain the same, but there will be some small changes as we start to tweak our designs later this year. We already have plans to extend our furniture collection beyond traditional British models. Recently we have been working with a renowned English design firm to create a new collaborative collection, which we can’t wait to share with you.